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Most Visited South Asian Country’s Southern Jewel is Finally Shining

Johor gains momentum with royal spotlight, Visit Johor Year 2026, and improved connectivity to Singapore. Once overshadowed by neighboring Singapore, the Malaysian state of Johor is stepping firmly into the spotlight. With a population exceeding four million, Johor has long served as a satellite for Singapore, drawing millions of visitors each month for affordable dining and shopping. Yet in 2026, a combination of royal attention, economic growth, and improved connectivity is elevating Johor’s profile as a destination in its own right. Located at the southern tip of the Malay Peninsula, Johor boasts fertile soil, strategic positioning, and a rich history dating back to its sultanate era...

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RTS, returns and regional capital: Why Johor Baru is on investors' radar

JOHOR BHRU: Johor's state capital is fast emerging as one of Southeast Asia's most closely watched urban investment stories, with JLL Hotels & Hospitality Group likening the southern city's trajectory to Shenzhen in the early days of its rapid ascent. In an analysis of Johor Baru's investment trajectory, JLL said the city has reached a critical inflection point, underpinned by large-scale infrastructure spending, deepening capital interest and a rapidly evolving hospitality market. JLL's Hotels & Hospitality Group, Investment Sales, Asia, vice president Irina Chadsey said Johor Bahru has many reasons to be confident in its future, particularly with the city's proximity to Singapore and improving fundamentals as key drivers...

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